Bucking the trend: Brands that boomed during crises

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Bucking the trend: Brands that boomed during crises

We’re living through a global pandemic, which has left many businesses struggling to adapt, faced with new challenges such as store closures and reduced customer spending. Yet history offers us plenty of examples of companies that have found ways to survive and even thrive during massive crises – from natural disasters and economic downturns to pandemics and wars.
Source: MSN Money

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